The Main Street approach advocates improvements in four areas to create a positive, distinctive image for downtown:
Organization
Working with public and private sector community leaders to develop consensus and coordinate resources to revitalize downtown.
Promotion
Creating and marketing a positive image of downtown through special events, retail sales, effective advertising, and public relations.
Design
Encouraging quality building rehabilitation, signage, public improvements, and window displays to improve the appearance of downtown.
Economic Restructuring
Improving the economic base of downtown by strengthening existing businesses, recruiting new businesses, and filling second floor vacancies.
The Main Street approach also advocates a return to community self-reliance and emphasizes the downtown’s traditional assets: personal service, local ownership, unique architecture, and sense of community.